About

Repairing the Past and Growing the Future

Our Mission. To bring scale to conservation by putting a price and value on natural capital and by linking the biological world to the transactional marketplace.

A More Purposeful Union

As the three currents merge into the River of America, the dawn of a more purposeful union is underway. From the first stirrings of a nation to a country navigating the choppy waters of accelerated growth to the regulatory state of today, we are ushering in the Age of Natural Capitalism where conservation has a purpose and capitalism a heart. At that intersection is the notion of building equity. For centuries, we have understood the tilling of the land, but we have only faintly grasped how the cultivation of character deepens the soil of the mind and spirit.

“Within each of us is character. Under all is the land. And like a river that drops out of sight for a while, only to re-emerge greater and stronger, so it will be with America—and our world.”

Chandler Van Voorhis

Co-Founder and Managing Partner

GreenTrees Leadership

With decades of experience in forestry and the carbon markets, the GreenTrees leadership is uniquely qualifed to bring landowners and conservation together.

DutchVanVoorhis

Jerry "Dutch" Van Voorhis

President and CEO
CareyCrane

Carey Crane

Co-Founder
chandlervanvoorhis

Chandler Van Voorhis

Co-Founder and Managing Partner
KathySarich

Kathy Sarich

Controller
ColinFraser

Colin Fraser

Landowner Relations
AveryHughes

Avery Hughes

Land Specialist
RobBanner

Robert Banner

Sr. Poject Manager
BickhamCrooks

Bickham Crooks

Forester
SteveBurgess

Steve Burgess

Forester